The breaking down of a market into separate and identifiable elements is known as?

By: |Published on: Dec 13|Categories: Commerce JAMB| 0 comments

A. differentiation
B. segmentation
C. skimming
D. penetration

Correct Answer:

Option B – segmentation

Explanation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

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