Conditions under which a wholesaler may be eliminated are:
(i) Where perishable goods are involved
(ii) Where manufacturers have well-branded goods and can deal directly with customers
(iii) Where the goods are of a technical nature requiring well-qualified technicians for sales, installation, advice and service
(iv) Where customers order to specification
(v) Where the turnover rate is low
(vi) Where there are large single retailers like the cooperative societies and customers with enough capital to deal directly with manufacturers
(vii) Where goods can be sold by mail order system
(viii) Where the manufacturer has his own retail outlet
(ix) Where the manufacturer wants to maintain retail price
