Discuss FIVE functions of the wholesaler – NABTEB QUESTION

Functions of a wholesaler are:

(i) He provides warehousing facilities/storage/stability of prices

(ii) Buys and breaks bulk

(iii) Gives trade information

(iv) Grants credits to the retailer and manufacturer

(v) Carries the research for the retailer and manufacturer

(vi) Undertakes some services like packaging, branding, and standardization of goods

(vii) Provides advertising facilities

(viii) Sometimes provides storage facilities

(ix) Provides insurance facility