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WEEK 6
TOPIC: MASS MEDIA
CONTENT
(a) Meaning, Roles, and Impact
(b) Watchdog role.
Sub-Topic 1: MASS MEDIA
Meaning: Mass media can be defined as the media used for addressing or communicating with the masses. It is anything that serves as the source for communicating to and among a large audience at the same time.
Mass media consists of the various means by which information reaches large number of people, such as television, radio, movies, newspapers and the internet.
TYPES OF MASS MEDIA
- Publishing media (books, newspapers, magazines etc): These types of media are the oldest form of mass media. The first book in the world was believed to be printed in 863AD in China.
- Broadcasting – Radio and television: The first commercial broadcast in the United State began in the 1920s. The first television broadcast for a mass audience began in 1936 in Germany and UK. Regular mass TV broadcasts in the United State began only in 1948.
- Electronic media: The electronic media is the new age media that includes the computers, mobile phones, internets, iPods, CD players, tape recorders, etc. The electronic media is what our world resolves round today. Internet is the media that connects the entire globe. Through E-mail you can get connected to someone in another part of the world in just few seconds.
- Mobile phones were first introduced in 1979 in Japan. They were not popular among the masses until mid-90s.
Cassette players, which have now been renovated into iPods and CD players, are important invention.
Computer has turned the electronic around and has changed the faces of modern technology. Without computer internet would have been impossible.
ROLES OF MASS MEDIA
Mass media are useful in many areas including the following:
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