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TOPIC: PACKAGE AND DESIGN

  1. Content:
  2. Meaning of Package design
  3. Method of package designs
  4. Captions for packages
  5. Functions of package designs.

Meaning of Package design

It is a design done on wrappers that protect some products.

-It is a paper or polyethylene container or other material beautifully patterned, and specifically design to package a particular product or goods.

METHOD/ PROCESS INVOLVED IN PACKAGE DESIGN

  • Step i   Make thumbnail sketches/rough layout
  • Step ii Select desired design among the several sketches prepared.
  • Step iii Develop the desired design.
  • Step iv. Measure out the dimension
  • Step v. transfer the design to the desired surface
  • Step vi. carefully cut out the finished package design.
  • Step vii Fold the package and used adhesive to gum the flaps

  III.  CAPTIONS FOR PACKAGES

Captions, symbols, and forms or designs in general on the packages should be attractive to fascinate the curiosity and interest of buyers.

FUNCTIONS OF PACKAGE DESIGN

  1. It is used for advertisement.
  2. It is used for the protection of the products
  3. It is for durability, especially during transportation and storage.
  4. It is used to arouse interest in a product package.
  5. It enhances patronage.
  6. It creates awareness about a product.

TRADE LABEL: These are pieces of paper, rubber or any materials pasted or placed on products with some information about the product and the manufacturer.

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PRACTICAL:  Design packages for advertisement.

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