A collective term for advertising; personal selling and publicity is? By: Sunday|Published on: Dec 14|Categories: Commerce JAMB| 0 comments A. exhibition B. promotion C. trade fair D. merchandizing Correct Answer: Option A – exhibition Users Also Read These:Personal selling is used for the purpose of?Mr. Collins does not allow his name to be published…SS2 Second Term Commerce Lesson Note – Advertising IIThe most important advantage of personal selling is that it?Which of the following is not a favourable condition…SEE ALSO In international trade; documentary credit is also known as?