A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the? By: Sunday|Published on: Dec 11|Categories: Commerce JAMB| 0 comments A. medium B. theme C. target D. reach Correct Answer: Option A – medium Users Also Read These:The basic human requirements are referred to as?The device through which the main components of the…SS1 First Term Government Lesson Note – Basic…The part of an advertising leaflet that introduces…When all producers in an industry combine to…SEE ALSO Which of the following is a means of payments through the post office?