A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the? by Sunday | Dec 11 | Commerce JAMB | 0 comments A. medium B. theme C. target D. reach Correct Answer: Option A – medium Users Also Read These:In the novel, in which of these chapter reveals that…A Receipt and Payments Account reveals?A device that reveals a discrepancy between…Bees communicate with one another to obtain…Which of the following types of surveys reveals the…