A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the? by Sunday | Dec 11 | Commerce JAMB | 0 comments A. medium B. theme C. target D. reach Correct Answer: Option A – medium Users Also Read These:An amount paid by a bull who wishes to defer the…The historical development of accounting reveals that it?A Receipt and Payments Account reveals?A device that reveals a discrepancy between…In drama; the use of gestures to communicate is known as?