A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the? by Sunday | Dec 11 | Commerce JAMB | 0 comments A. medium B. theme C. target D. reach Correct Answer: Option A – medium Users Also Read These:Which of the following types of surveys reveals the…The device through which the main components of the…The historical development of accounting reveals that it?The stage direction at the end of the play revealsAn amount paid by a bull who wishes to defer the…