A basic concept of advertising that reveals the essential message an advertiser wishes to communicate is referred to as the? by Sunday | Dec 11 | Commerce JAMB | 0 comments A. medium B. theme C. target D. reach Correct Answer: Option A – medium Users Also Read These:Bees communicate with one another to obtain…The stage direction at the end of the play revealsIn drama; the use of gestures to communicate is known as?The device through which the main components of the…Which of the following is used where virement is not…