A. market segmentation
B. consumer orientation
C. market research
D. market mix
Correct Answer: Option C
C. market research
Explanation
Market research is the action or activity of gathering information about consumers’ needs and preferences.
A. market segmentation
B. consumer orientation
C. market research
D. market mix
Correct Answer: Option C
C. market research
Explanation
Market research is the action or activity of gathering information about consumers’ needs and preferences.
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