A. augmented benefit
B. branded benefit
C. core benefit
D. formal benefit
Correct Answer:
Option C – core benefit
Explanation
The fundamental need or want that consumers satisfy by consuming the product or service.
A. augmented benefit
B. branded benefit
C. core benefit
D. formal benefit
Correct Answer:
Option C – core benefit
Explanation
The fundamental need or want that consumers satisfy by consuming the product or service.
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