The content is just an excerpt from the complete note for SS3 Second Term Agricultural Science Lesson Note – Marketing of Agricultural Produce. Check below to download the complete PDF
S.S.S 3
WEEK I – 2
MARKETING OF AGRICULTURAL PRODUCE
MEANING OF AGRICULTURAL MARKETING
Agricultural marketing are the activities involved in the flow of goods and services from the producers (farmers) to the final consumers.
In other words, agricultural marketing involves all the activities required to move farm produce form the producers (farmers) to the final consumers.
Marketing also includes the selling of farm input to farmer or purchasing of farm input, e.g., seeds, fertilizers and disposal of agricultural produce to the final consumers or users.
IMPORTANCE OF AGRICULTURAL MARKETING
CHANNELS OF MARKETING FARM PRODUCE
Channels of marketing farm produce refers to all the linkage or pathways through which farm produce have to pass through before they get to the final consumers. These marketing channels include:
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