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WEEK: 5
Speech Work: Speaking to Persuade Convince and Sway Opinion
Comprehension: Reading to Pick-out Topic Sentences in Paragraphs and Longer Selection A Reckless Driver. (NOSEC. Pages 187-
Vocabulary Development (Suffixes)
Structure: Adjectival Phrase (Functions)
Writing Skills: Story Writing
Summary: Locating the key statements Causes of Fire Disasters (NOSEC. Pg. 217).
ASPECT: Speech Work
TOPIC: Speaking to Persuade Convince and Sway Opinion
Speaking to persuade is also known as persuasive speech. This means a speech specially designed to change or reinforce the beliefs or actions of an audience. The target here is to make the listener(s) or the audience decides to do something by giving them satisfactory reasons why they should do it. The indication here is that the audience may not really want to perform the action. As a result, the need for your speech arises, to convince them, giving them whys and wherefores of the action.
Persuasive speech is different from the other type of speech we have studied, which is mainly designed to inform, and is called informative speech. Persuasive speech is a complex and challenging type of speech. It is usually not easy to change the mind of person on a given idea. The speaker has to indulge in a psychological process of winning the mind of his listeners, while the listeners assess the speaker’s integrity and credibility, his manner of delivery, supporting details, e. t. c., in order to decide whether or not to believe him and thus change their minds, or to remain neutral or opposed.
The Target Audience
By the target audience, we mean the particular audience the persuasive speaker wishes mostly, to address: those whom he would want his message to reach. We can group them as the uncommitted audience, those inclined to agree, those inclined to disagree but who are open to persuasion.
In persuasive speech, we deal with three different questions. They are:
- Questions of fact
- Questions of value, and
- Questions of policy
Questions of fact – These are questions directed at the truth or falsity of an assertion. Questions of fact are structured to make audience believe in the speaker’s view of facts about the matter for persuasion.
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