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MARKETING OF ANIMAL PRODUCTS.
Definition and importance of marketing
Agricultural Marketing involves all the stages of operations which aid the movement of agricultural produce/commodities from the farms to the final consumers. Marketing involves assembling, storing, transporting, processing, grading of goods and financing of all these activities. It also involves the supply of raw materials to processing industries and sales of processed products.
Importance of livestock marketing
Stages of marketing
Common marketing channels/agents in livestock marketing
Marketing agents are the people or corporate bodies that are directly or indirectly involved in free flow of farm produce from the Farm to the consumers. The following agents perform different functions in the marketing of livestock products.
MARKETING CHANNELS:
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