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TOPIC: HOME TRADE
CONTENT:
- Large scale retailer e.g., super market, mail order.
- Modern trends in retailing (brand, self-service) etc.
What is home trade? Home trade is the act of buying and selling of goods and services.
SUB-TOPIC 1: LARGE-SCALE RETAILING:
SUPERMARKET: This is a large retailing business unit selling mainly food and household items with self service facilities. A supermarket may occupy a large surface area of about 200 meters. The large area enables the customers to move freely in order to make selection of goods needed.
CHARACTERISTICS OF A SUPERMARKET
- They specialize mainly in household goods and food items.
- It deals in a variety of goods
- Operation of self-service system: Customers can move round about the shop to select what they want to purchase without any assistance
- Goods are displayed with price tags: all the items on displayed are pre- packed and have price tags affixed on them. There is no opportunity for bargaining.
- Located around residential areas: goods are well displayed on shelves or counters to attract the attention of customers.
- Bulky purchase: this is the act of buying goods in large quantities and sell them to customers at a lower price
- Provision of basket and trolleys: This is provided in order to make shopping convenient for customers
- Large storage facilities: a super market has large storage facilities to store goods until they are needed.
- Specializes in household goods and food items
- Huge capital required.
EVALUATION
- What is home trade?
- Briefly explain supermarket
- Mention 3 characteristics of a supermarket
ADVANTAGES/MERITS OF SUPERMARKET
- Provision of self service system
- Provision of shopping kits to make shopping convenient for their customers
- Encourage the impulse buying; this is to encourage the customers and to catch their attention when goods are displayed on the counter and shelves.
- Offer varieties of goods to customers
- Low overhead cost: only few people are employed and therefore, the total overhead cost is reduced
- Constant availability of goods
- Low prices of goods
- Goods are displayed with prices
DISADVANTAGES/DEMERITS OF SUPERMARKET
- No credits facilities are granted to their customers because it may reduce the sales of goods
- Lack of personal relationship: there is no personal contact between the customers and the attendant
- High rate of pilferage: goods are always stolen because customers are allowed to move round without being checked.
- No room for bargaining
- Restricted to high-populated area
- Inability to bargain.
- High running cost.
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