by Sunday | Sep 28 | NABTEB QUESTIONS
Three reasons against branding: (i) Too many brands confuse the consumers (ii) Branding may lead to monopoly. (iii) Branded goods cost more (iv) The brand could be abused to the detriment of the consumer
by Sunday | Sep 28 | NABTEB QUESTIONS
Reasons for branding: (i) Memory recall is facilitated. This leads to greater frequency of buying and brand loyalty. (ii) Advertising can be directed more efficiently and linked with other communication programmes. (iii) Branding leads to a more ready acceptance of a...
by Sunday | Sep 28 | NABTEB QUESTIONS
Branding is the act of giving distinctive name or label to a product. It helps in creating, stimulating and maintaining demand for it. It is a form of advertising.
by Sunday | Sep 28 | NABTEB QUESTIONS
Commerce is the distribution of goods and services and including all the ancillary services that make mass distribution possible OR Commerce is trade and aid to trade.
by Sunday | Sep 28 | NABTEB QUESTIONS
Importance of commerce to an economy are: (i) Exchange of goods and services: Commerce facilitates exchange of goods and services through buying and selling. (ii) Warehousing: Commerce makes storage possible through warehousing. (iii) Employment opportunities:...
by Sunday | Sep 28 | NABTEB QUESTIONS
Advantages of advertising are: (i) Advertising arouses consumer’s interest in particular product advertised (ii) It increases production as a result of increase in demand and leads to mass production (iii) It leads to an increase in the quantity of goods supplied to...
Land Law and the Consequences of Unauthorized Land Transfers in Nigeria
Original price was: ₦1,000.00.₦300.00Current price is: ₦300.00.