Marketers are involved in production process because?
A. They also work in the factory floor B. Their ideas are developed into products C. They set product price D. They purchase raw materials for production Correct Answer: Option B – Their ideas are developed into products
Which of the following alternatives is a purpose of marketing concept?
A. Consumer satisfaction B. Product quality C. Sales volume D. Production volume Correct Answer: Option A – Consumer satisfaction
The idea that consumers will prefer goods and services that are available and affordable is?
A. Selling concept B. Product concept C. Production concept D. Marketing concept Correct Answer: Option B – Product concept
An example of long-term source of fund for an entrepreneur is?
A. Debenture B. Trade credits C. Overdraft D. Customer advances Correct Answer: Option A – Debenture
An internal source of fund for an entrepreneur is?
A. Bank loan B. Overdraft C. Trade credit D. Retained earnings Correct Answer: Option D – Retained earningsProducts
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