In marketing; the term product refers to?
A. any item that can be seen or touched B. anything that can be offered for consumption C. goods and ideas D. packages’ design and warranty Correct Answer: Option C – goods and ideas
Which marketing mix element is applicable when a firm provides parking space for it’s customers?
A. process B. people C. price D. promotion Correct Answer: Option D – promotion
A feature of product as a marketing mix element is?
A. credit terms B. warranty C. cash discount D. allowances Correct Answer: Option B – warranty
A set of controllable variables that a firm uses to pursue it’s objectives is?
A. product mix B. product concept C. selling concept D. marketing mix Correct Answer: Option D – marketing mix
A company’s orientation that concentrates on mass distribution and low cost of it’s products is a?
A. product concept B. production concept C. marketing concept D. selling concept Correct Answer: Option B – production conceptProducts
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