The process of collecting and analyzing relevant information to solve a marketing problem is marketing
A. intelligence B. research C. audit D. planning Correct Answer: Option C – audit
The last stage in the consumer buying decision process is?
A. information search B. evaluation of alternatives C. problem recognition D. post-purchase decision Correct Answer: Option D – post-purchase decision
At what stage in the buying process does a consumer consider product attributes of valuable brands?
A. Alternative search B. Alternative evaluation C. Purchase decision D. Post-purchase decision Correct Answer: Option B – Alternative evaluation
Which of the following statements explains an organizational market
A. Buyers are widespread B. Buyers are price conscious C. Purchasing is on a first-come, first-served basis D. Purchasing is done by trained personnel Correct Answer: Option B – Buyers are price conscious
Companies that purchase goods for further processing is an example of?
A. a consumer market B. an industrial market C. a reseller market D. a government market Correct Answer: Option B – an industrial marketProducts
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