A need that is sufficiently pressing to direct a consumer to seek satisfaction is?
A. Motive. B. Fancy C. Want D. Requirement Correct Answer: Option C – Want
Which of the following is not a stage in product development?
A. Idea generation B. Concept development C. Product differentiation. D. Market analysis Correct Answer: Option C – Product differentiation.
Which of the following is a source of fund that a limited liability company will not pay back?
A. Debenture B. Ordinary shares C. Overdraft D. Bank loans Correct Answer: Option B – Ordinary shares
The stage in buyers decision process at which customer satisfaction occurs is?
A. Need recognition. B. Information search. C. Evaluation of alternatives. D. Post-purchase behaviour Correct Answer: Option A = Need recognition.
The environmental factor that comprises of inflation; employment income level and interest rate is described as?
A. Political. B. Economic. C. Legal. D. Social. Correct Answer: Option B = EconomicProducts
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