A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is?
A. consortium B. importing C. licensing D. exporting Correct Answer: Option C = licensing
A type of retails outlet where goods are sold through the use of catalogue is?
A. Mail order business. B. Shopping mall. C. Supermarket. D. Department store. Correct Answer: Option A – Mail order business.
A price reduction to a buyer who buys in large volume is?
A. Seasonal discount. B. Cash discount. C. Quantity discount. D. Trade discount. Correct Answer: Option C – Quantity discount.
The first among the marketing orientation is?
A. Product concept. B. Marketing concept. C. Selling concept. D. Production concept. Correct Answer: Option D – Production concept.
An entrepreneur is primarily engaged in?
A. Innovation B. Transportation C. Distribution D. Promotion Correct Answer: Option A – InnovationProducts
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