An example of a non-personal means of reaching the target audience by an identified sponsor is
A. personal selling B. coupon C. sales promotion D. billboard Correct Answer: Option D – billboard
Which of the following activities is not a function of advertising? It
A. informs the audience about a product B. reminds the audience about a product C. is used in place of personal selling D. encourages middlemen to stock a product desired Correct Answer: Option D – encourages middlemen to stock a product...
What is the retailer’s profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?
A retailer’s cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. N3,000 B. N3,500 C. N4,000 D. N4,500 Correct Answer: Option B – N3,500
What is the company’s mark-up on cost?
A retailer’s cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. 28.6% B. 35% C. 40% D. 71.4% Correct Answer: Option C = 40%
The purpose of feedback from customers who use a company’s product is to?
A. train marketing staff B. improve the quality of products C. determine distribution channel to adopt D. determine the promotional tool to adopt Correct Answer: Option B – improve the quality of productsProducts
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