Which of the following terms is not an alternative name of middlemen?
A. channel members B. marketing intermediaries C. resellers D. merchandisers Correct Answer: Option D – merchandisers
Place’ as an element of the marketing mix can also be referred to as?
A. distribution B. product pricing C. advertising D. product design Correct Answer: Option A – distribution
Which of the following is is required for electronic marketing operations?
A. internet connection B. warehousing facilities C. transportation facilities D. promotional tools Correct Answer: Option A – internet connection
Which of the following sales promotional tools is aimed at the middleman?
A. coupon B. sampling C. premium offers D. sales contests Correct Answer: Option B – sampling
The desire for specific products which are backed by the ability to pay is?
A. need B. exchange C. transaction D. demand Correct Answer: Option B – exchangeProducts
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