Marketing WAEC - Page 30 of 52

In consumer behaviour; an individual’s relatives could be considered as?

A. A personal influence. B. A reference group influence. C. An institutional influence D. A perpetual influence. Correct Answer: Option A – A personal influence.

An activity or process undertaken by a company to acquire raw materials is?

by Sunday | Apr 29 | Marketing WAEC

A. Consumer buying behaviour B. Marketing intelligence. C. Organizational buying behaviour. C. Marketing research Correct Answer: Option C – Organizational buying behaviour.

A feature of organizational market is that?

by Sunday | Apr 29 | Marketing WAEC

A. There are few buyers. B. There are many buyers C. Professional services are not required. D. Elastic demand can occur. Correct Answer: Option D – Elastic demand can occur.

In marketing; market is described as?

by Sunday | Apr 29 | Marketing WAEC

A. An area where buyers and sellers interact. B. A set of all actual and potential buyers of a product. C. A collection of profit and non-profit organizations. D. A collection of people with similar interest Correct Answer: Option A – An area where buyers and...