Which of the following distribution channels would be used to sell tractors and cranes?
A. Producer>Agent>Consumer B. Producer>Agent>Retailer>Consumers C. Producer>Agent>Wholesaler>Retailer>Consumer D. Producer>Agent>Wholesaler>Consumer Correct Answer: Option A –...
The channel member who does not take title to goods is the?
A. retailer B. wholesaler C. agent D. distributor Correct Answer: Option C – wholesaler
An example of merchandising activity is?
A. canvassing for customers by salesmen B. displaying product at the retail store C. distribution of goods to customers D. sales call by salesmen Correct Answer: Option B – displaying product at the retail store
The creation of awareness for a product at the point of sale is?
A. sales promotion B. sampling C. personal selling D. merchandising Correct Answer: Option B = sampling
Coupon is used as a sale promotional tool targeted at?
A. wholesalers B. consumers C. retailers D. salesmen Correct Answer: Option B – consumersProducts
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