If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano; the pricing strategy adopted by the company is?
A. Penetration pricing. B. Cost-plus pricing. C. Competitive pricing. D. Geographic pricing Correct Answer: Option D – Geographic pricing
A medium of advertising that has the advantage of mass audience is?
A. Newspaper. B. Bill board. C. Radio D. Magazine Correct Answer: Option A – Newspaper
A company’s programme of “buy one product and get one Free” is an example of?
A. Advertising. B. Personal selling. C. Sales promotion. D. Publicity. Correct Answer: Option C – Sales promotion.
A marketing philosophy which propagates the delivery of satisfaction to customers is?
A. Product concept. B. Production concept C. Marketing concept. D. Selling concept. Correct Answer: Option A – Product concept.
An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is?
A. Licensing. B. Franchising. C. Joint venture. D. Strategic alliance. Correct Answer: Option A – LicensingProducts
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