The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is?
A. Psychological pricing B. Cost-plus pricing C. Competitive pricing D. Geographical pricing Correct Answer: Option B – Cost-plus pricing
An activity in marketing research process is?
A. Decision making B. Marketing testing C. Information gathering D. Product testing Correct Answer: Option C – Information gathering
The form of non-personal communication whereby information about a company’s product is transmitted and paid for through mass media is?
A. Personal selling B. Marketing C. Public relations D. Advertising Correct Answer: Option D – Advertising
Which of the following distribution channels is suitable for the sale of cosmetics?
A. Producer + Consumer B. Producer +Wholesaler + Consumer C. Producer + Wholesaler + Retailer + Wholesaler D. Producer + Agent + Consumer Correct Answer: Option C – Producer + Wholesaler + Retailer + Wholesaler
The systematic design; collection; analysis and reporting of data for decision making is marketing?
A. Planning B. Strategy C. Audit D. Research Correct Answer: Option D – ResearchProducts
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