The route trough which products flows from the producer to the ultimate consumers is?
A. Marketing intermediary B. Distribution channel C. Merchandizing D. Transportation Correct Answer: Option B – Distribution channel
The channel member that sells in small quantities to customers is?
A. An agent B. A broker C. A retailer D. A wholesaler Correct Answer: Option C – A retailer
Which of these steps is followed in the process of buying by an individual?
I. Information search II. Problem recognition III. Evaluation of alternatives IV. Purchase decision V. Post purchases behaviour A. V, IV, III, II, I B. III, IV, II, I C. II, I, III, IV, V D. I, II, III, IV, V Correct Answer: Option C – II, I, III, IV,...
A reason why e-marketing is important is that it?
A. Provides avenue for immediate inspection of products B. Offers unsolicited messages to customers C. Demonstrates practical use of products D. Offers unlimited access to customers Correct Answer: Option D – Offers unlimited access to...
An individual who buys goods for personal consumption is an example of?
A. Organisational market B. Industrial market C. Consumer market D. Reseller market Correct Answer: Option C – Consumer marketProducts
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