The elements that make up marketing planning are?
i. Situation analysis ii. Market share iii. Marketing objective iv. Marketing strategy v. Action programme A. i, ii, iii, iv only B. i, ii, iii, v, only C. i, ii, iv, v, only D. i, iii, iv, v, only Correct Answer: Option B – i, ii, iii, v,...
A pricing strategy in which the buyer and seller bargain to reach an agreement on the price of a product is?
A. Cost-plus B. Haggling C. Skimming pricing D. Penetration pricing Correct Answer: Option B – Haggling
An advertising media with the highest coverage area is?
A. Billboard B. Catalogue C. Magazine D. Television Correct Answer: Option D – Television
The amount of money charged for a?
A. Fare B. Price C. Revenue D. Cash Correct Answer: Option B – Price
The part of an advertising leaflet that introduces the message of the advertisement is?
A. Margin B. Headline C. Cut-out D. Photograph Correct Answer: Option B – HeadlineProducts
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