FUNCTIONS OF A RETAILER TO THE CONSUMER ARE:
i. He stocks variety of goods
ii. He sells in units
iii. He brings the goods closer to the customer
iv. He completes the process of production by weighing, measuring, labeling and packaging.
v. He advertises the goods to create awareness for the consumer
vi. He allows credit facilities to the consumer
vii. He educates, informs, demonstrates and advises the consumer on how to use certain goods especially goods that need technical knowledge.
viii. He performs after-sales service to the consumer like delivery, repairs and installation services.
ix. He opens at convenient hours for the consumer. He opens very early in the morning and stays till late in the evening every day including weekends and public holidays.
