The making of doors from timber planks is a type of?
A. manufacturing B. tertiary production C. secondary production D. primary production Correct Answer: Option C – secondary production
The sustainable growth of commerce is largely due to?
A. marketing B. advertising C. exchange D. branding Correct Answer: Option B – advertising
Public relations and advertising are similar in terms of?
A. communicating product information B. customer education C. the mode of operation D. creating a favorable attitude Correct Answer: Option A – communicating product information
The controllable variables that a firm uses to achieve its marketing objectives are called?
A. marketing principles B. marketing mix C. marketing concepts D. marketing functions Correct Answer: Option B – marketing mix Explanation The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four...
Personal selling is most effective in marketing industrial goods because it involves?
A. recognition and attachment to customers B. personal interaction and information gathering C. demonstrations and product acceptability D. after-sales services and product demonstrations Correct Answer: Option B – personal interaction and information...Products
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