The role of public relations is principally to?
A. sustain a good relationship B. create a good image C. carry out publicity D. advertise a firm’s products Correct Answer: Option B – create a good image
The most important advantage of personal selling is that it?
A. allows sellers to perceive buyers’ needs B. allows sellers to sell their goods quickly C. takes place easily on the high ways D. takes place without the permission of government Correct Answer: Option A – allows sellers to perceive buyers’...
The practice whereby soft drink manufacturers give away caps; bags and other items when consumers buy their product is a form of?
A. marketing strategies B. publicity C. advertising D. sales promotion Correct Answer: Option D – sales promotion
The type of advertising that seeks to persuade consumers to buy a particular product is?
A. Informative advertising B. Competitive advertising C. Persuasive advertising D. mass and specific advertising Correct Answer: Option C – Persuasive advertising
A group of specialized functions of marketing is?
A. buying, selling, storing and information B. buying, selling, advertising and packaging C. buying, selling, labelling and promotion D. buying, selling, skimming and pricing Correct Answer: Option C – buying, selling, labelling and...Products
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