by Sunday | Dec 12 | Commerce JAMB
A. a personal selling B. sales promotion C. advertising D. publicity Correct Answer: Option B – sales promotion Explanation Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, gifts,...
by Sunday | Dec 12 | Commerce JAMB
A. production B. product mix C. utility D. trade Correct Answer: Option C – utility Explanation Utility is a term in economics that refers to the total satisfaction received from consuming a good or service. This include both psychological and physical...
by Sunday | Dec 12 | Commerce JAMB
A. product mix B. promotion mix C. marketing concept D. product orientation. Correct Answer: Option C – promotion mix Explanation The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those...
by Sunday | Dec 12 | Commerce JAMB
A. possession utility B. marginal utility C. form utility D. place utility Correct Answer: Option A – possession utility Explanation Selling is an action which converts the product into cash, (possession of the product) but marketing is the process of meeting...
by Sunday | Dec 12 | Commerce JAMB
A. span of control B. unity of command C. scalar chain D. unity of direction Correct Answer: Option A – span of control Explanation Span of control: is the principle of management that emphasizes the area of activity and number of functions, people, or things...
by Sunday | Dec 12 | Commerce JAMB
A. BPE B. SEC C. NDIC D. CBN Correct Answer: Option B – SEC Explanation The Securities and Exchange Commission (SEC) is the main regulatory institution of the Nigerian capital market.