A company’s orientation that concentrates on mass distribution and low cost of it’s products is a?
A. product concept B. production concept C. marketing concept D. selling concept Correct Answer: Option B – production concept
Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?
A. production concept B. product concept C. selling concept D. marketing concept Correct Answer: Option C – selling concept
Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?
A. Needs B. Wants C. Demand D. Exchange Correct Answer: Option D – Exchange
The first institution to introduce a degree programme in marketing in Nigeria is University of?
A. Ibadan B. Nigeria, Nsukka C. Lagos D. Jos Correct Answer: Option B – Nigeria, NsukkaProducts
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