A. a consumer market B. an industrial market C. a reseller market D. a government market Correct Answer: Option B…
A. shopping goods B. convenience goods C. specialty goods D. unsought goods Correct Answer: Option B - convenience goods
A. any item that can be seen or touched B. anything that can be offered for consumption C. goods and…
A. process B. people C. price D. promotion Correct Answer: Option D - promotion
A. credit terms B. warranty C. cash discount D. allowances Correct Answer: Option B - warranty
A. product mix B. product concept C. selling concept D. marketing mix Correct Answer: Option D - marketing mix
A. product concept B. production concept C. marketing concept D. selling concept Correct Answer: Option B - production concept
A. production concept B. product concept C. selling concept D. marketing concept Correct Answer: Option C - selling concept
A. Needs B. Wants C. Demand D. Exchange Correct Answer: Option D - Exchange
A. Ibadan B. Nigeria, Nsukka C. Lagos D. Jos Correct Answer: Option B - Nigeria, Nsukka