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An example of a non-personal means of reaching the target audience by an identified sponsor is

A. personal selling B. coupon C. sales promotion D. billboard Correct Answer: Option D - billboard

3 years ago

Which of the following activities is not a function of advertising? It

A. informs the audience about a product B. reminds the audience about a product C. is used in place of…

3 years ago

What is the retailer’s profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. N3,000 B. N3,500…

3 years ago

What is the company’s mark-up on cost?

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. A. 28.6% B. 35%…

3 years ago

The purpose of feedback from customers who use a company’s product is to?

A. train marketing staff B. improve the quality of products C. determine distribution channel to adopt D. determine the promotional…

3 years ago

An information required for marketing planning is?

A. product quality control mechanism B. company's recruitment policy C. previous year's sales volume D. company's financial policy Correct Answer:…

3 years ago

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

A. intelligence B. research C. audit D. planning Correct Answer: Option C - audit

3 years ago

The last stage in the consumer buying decision process is?

A. information search B. evaluation of alternatives C. problem recognition D. post-purchase decision Correct Answer: Option D - post-purchase decision

3 years ago

At what stage in the buying process does a consumer consider product attributes of valuable brands?

A. Alternative search B. Alternative evaluation C. Purchase decision D. Post-purchase decision Correct Answer: Option B - Alternative evaluation

3 years ago

Which of the following statements explains an organizational market

A. Buyers are widespread B. Buyers are price conscious C. Purchasing is on a first-come, first-served basis D. Purchasing is…

3 years ago