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Activities Undertaken To Create Awareness For Goods By Conducting Contest Is? - Erudites Academy

A. marketing concept
B. consumerism
C. sales promotion
D. marketing mix

Correct Answer:

Option C – sales promotion

Explanation

Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

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