A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is? by Sunday | Apr 29 | Marketing WAEC | 0 comments A. consortium B. importing C. licensing D. exporting Correct Answer: Option C = licensing Users Also Read These:The process whereby a firm directs its marketing…A company that sells its goods directly in foreign…An arrangement whereby a company's name and…A company which acquires more than 50% voting shares…A form of engaging in international marketing that…