A. Never adopters
B. Late adopters
C. Early adopters
D. Innovators
Correct Answer:
Option C – Early adopters
Explanation
Early adopters are less quick to accepting innovations which might be largely due to some of the aforementioned factors. If percentage of these set is as low as 10% then such innovation has not been uniformly accepted maybe due to hitch during demonstration or the idea is too complex to understand
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