Dividing the market for a product according to potential buyers who have common characteristics is?

By: |Published on: Mar 15|Categories: Commerce WAEC| 0 comments

A. market analysis
B. market penetration
C. market segmentation
D. market research

Correct Answer: Option C

C. market segmentation

Explanation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

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