Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as?

By: |Published on: Jan 8|Categories: Commerce WAEC| 0 comments

A. Sales Promotion
B. Personal Selling
C. Advertising
D. Publicity

Correct Answer: Option D

Explanation

Publicity is one of the forms of promotion. Publicity attracts an audience which sees or hears commercial messages paid for by eager advertisers.

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