Commerce JAMB

Which of the following is used as pricing policy?

A. labelling
B. packaging
C. market selection
D. market skimming

Correct Answer:

Option D – market skimming

Explanation

Market Skimming Pricing. a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market.

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