Commerce JAMB

Which of the following is used as a pricing policy?

A. Packaging
B. Market selection
C. Labelling
D. Market skimming

Correct Answer:

Option D – Market skimming

Explanation

Price Skimming. Price skimming is when you have a very high price that makes your product only accessible upmarket.
Price skimming is typically associated with luxury items and only works if you have a product or service that is highly valuable or perceived as highly valuable.

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