Which of the following is not a component of the marketing mix?

A. price
B. place
C. population
D. product

Correct Answer: Option C

C. population

Explanation

The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the “set of marketing tools that the firm uses to pursue its marketing objectives in the target”. Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.