Which of the following is an item in the marketing mix?

A. Demand
B. promotion
C. market
D. consumer

Correct Answer:

Option B – B. promotion

Explanation

Marketing can be defined as the controlling of variables that a firm makes use of in its policies in order to influence the buyer’s choice and boost sales. The 4ps are Product, Price, Place and Promotion.

This is aimed at bringing the existed goods or products to the knowledge of those it is meant for. It is aimed at stimulating demand and increasing sales.