Which of the following is a function of the retailer to the wholesaler?

A. providing after-sales services
B. providing information on market trends
C. sales of variety of goods
D. sales of goods in smaller quantities

Correct Answer: Option B

B. providing information on market trends

Explanation

The retailers are the direct point of contact or communication with the customers; hence they gather information regarding the changing tastes and preferences of the consumers, pass on the customer feedback to the manufacturers for continuous improvement in service delivery.