A. a personal selling
B. sales promotion
C. advertising
D. publicity
Correct Answer:
Option B – sales promotion
Explanation
Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, gifts, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
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