Commerce JAMB

Which of the following advertising medium appeals to only the literate in the society?

A. radio advertising
B. print media advertising
C. television advertising
D. cinema advertising

Correct Answer:

Option B – print media advertising

Explanation

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. This can only be effective to people who can read and write

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