Commerce JAMB

When a vendor supplies news papers from house to house and across the streets; the element of marketing mix involved is?

A. product
B. price
C. promoting
D. place

Correct Answer:

Option D – place

Explanation

In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers. In addition, a newer method is the internet which itself is a marketplace now.

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