Commerce JAMB

To eliminate middlemen; there should be a retail outlet such as?

A. producer co-operative
B. consumer co-operative
C. multiple shops
D. departmental store

Correct Answer:

Option C – multiple shops

Explanation

In a typical distribution channel, the middleman is the wholesaler or the retailer. Manufacturers would eliminate the middleman by selling products directly to retail stores or consumers. Wholesalers can do the same by skipping retailers and selling directly to consumers.

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