Categories: Economics WAEC

The use of mass advertising media enable a firm to enjoy?

A. managerial economies
B. financial economies
C. marketing economies
D. welfare economies

Correct Answer:

Option C – marketing economies

Explanation

Marketing economies of scale is an advantage of large firms, which have a lower unit cost for advertising and promotion than small firms. A large firm can buy raw materials in bulk, produce in large quantities and distribute to many areas where they are required.

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